Identify the type of product/service (convenience, shopping, specialty, unsoughDocument Preview

My product is herbal medicine – Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:

Identify the type of product/service (convenience, shopping, specialty, unsoughDocument Preview: 

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Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following: 
Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.  
Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.
For assistance with your assignment, please use your text, Web resources, and all course materials.

 
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