Please read this article from the Hockey News and this academic paper by Lee, Park and Millerand later answer the questions given below:

  • Compare and contrast Variable and Dynamic Pricing and let us know which you prefer and why.
  • Discuss what is meant by the elasticity of tickets (in sports and beyond)
  • Which teams now use Dynamic Pricing in the Big 5 (NFL, MLB, NBA, NHL, MLS)?
  • What is Paciolan (you will have to do a little searching in Google for this) and what can it be used for?