COURSE DESCRIPTION

 

Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.

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INSTRUCTIONAL MATERIALS

 

Required Resources

 

Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley

& Sons.

 

WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus.

 

Supplemental Resources

 

Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174,

3440.

 

Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 1820. Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25. Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.

COURSE LEARNING OUTCOMES

 

1.   Examine the private enterprise systems, drivers of change on the system, ethical and social

responsibilities of business, and the requirements for success in todays business environment.

2.   Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nations economy.

3.   Formulate competitive market entry strategies based on analysis of global markets.

4.   Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up.

5.   Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities.

6.   Apply the four functions of management and effective decision making to efficiently utilize resources and achieve organizational goals.

7.   Integrate the core human resource management functions and considerations into viable

recommendations to meet the organization’s operating requirements.

8.   Examine team concepts and effective communication in the workplace.

9.   Analyze a firms operations management and make recommendations to enhance quality and

increase productivity.

10. Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.

11. Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.


 

12. Analyze the components of the basic financial statements, and conduct trend and ratio analysis to

assess a firms financial performance.

13. Examine the components of the financial system including markets, financial institutions, the

Federal Reserve, and laws and regulations.

14. Evaluate the sources of shortterm and longterm financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting.

15. Use technology and information resources to research issues in contemporary business.

16. Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

WEEKLY COURSE SCHEDULE

 

The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode.

 

 

Week

 

Preparation, Activities, and Evaluation

 

Points

1

Preparation

·       Reading(s)

Chapter 1: The Changing Face of Business

Chapter 2: Business Ethics and Social Responsibility

Case Study 1.3: New Harvest Coffee Roasters Brew Up

Fresh Business, found in WileyPlus

·       eActivity

Use the Internet to locate and review a company Website that interests you. Be prepared to discuss.

Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20

2

Preparation

·       Reading(s)

Chapter 3: Economic Challenges Facing Contemporary

Business

Chapter 4: Competing in World Markets

·       eActivity

Visit the Bureau of Labor Statistics Website, located at http://www.bls.gov, and click on “Unemployed.” Be prepared to discuss.

Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20

3

Preparation

·       Reading(s)

Chapter 5: Forms of Business Ownership and Organization

 


 

 

Chapter 6: Starting Your Own Business: The Entrepreneurial

Alternative

·       eActivity

Visit the Small Business Administration Website, located at http://www.sba.gov/. Be prepared to discuss.

Activities

·       Discussions

Evaluation

·       Assignment 1: Entrepreneurial Leadership

 

 

 

 

 

 

 

 

20

 

 

100

4

Preparation

·       Reading(s)

Appendix A: Business Law

Appendix D: Developing a Business Plan

Activities

·       Discussions

Evaluation

·       Assignment 2: Competitive Strategies

 

 

 

 

 

 

 

 

20

 

 

160

5

Preparation

·       Reading(s)

Chapter 7: Management, Leadership, and the Internal

Organization

Chapter 8: Human Resource Management: From

Recruitment to Labor Relations

Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

 

 

 

 

 

20

6

Preparation

·       Reading(s)

Chapter 9: Top Performance through Empowerment, Teamwork, and Communication

Chapter 10: Production and Operations Management

Case Study 9.3: Klimpton Hotels: Our Employees Are Our

Brand, found in WileyPlus

Case Study 10.3: Klimpton Hotels Puts Green Initiatives to

Work, found in WileyPlus

Case Study 10.2: Zappos: How Not to Get Zapped by

Customer Service, found in WileyPlus

·       eActivity

Use the Internet or the Strayer Library to research a company with which you are familiar, or whose products you use. Research the companys offerings as well as some of its socially responsible and sustainability initiatives (e.g., if the company has set a goal to reduce its energy consumption by

20 percent.) Be prepared to discuss.

 


 

 

Activities

·       Discussions

Evaluation

·       Assignment 3: Forensic Accounting in Practice

 

 

20

 

 

160

7

Preparation

·       Reading(s)

Chapter 11: Customer-Driven Marketing

Chapter 12: Product and Distribution Strategies

Case Study 11.3: Zipcar and UNH: CustomerDriven

Marketing, found in WileyPlus

Case Study 12.3: The Convergence of TV and the Internet, found in WileyPlus

·       eActivity

Using the Internet or the Strayer Library choose one airline and one hotel chain that offer customer loyalty programs. Research each companys loyalty program and be prepared to discuss.

Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20

8

Preparation

·       Reading(s)

Chapter 13: Promotion and Pricing Strategies

Chapter 14: Using Technology to Manage Information

Case Study 13.3: Pet Airways Handles Pets with Loving

Care, found in WileyPlus

Case Study 14.1: Micros Systems Work on a Large Scale, found in WileyPlus

·       eActivity

Use the Internet or the Strayer Library to research a recent situation that has caused a business, notfor-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss.

Activities

·       Discussions

Evaluation

·       Assignment 4: Internet Technology, Marketing, and Security

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20

 

 

190

9

Preparation

·       Reading(s)

Chapter 15: Understanding Accounting and Financial

Statements

Chapter 16: The Financial System

Case Study 15.2: BDO Seidman: Growing with the 20th

 


 

 

Century and Beyond, found in WileyPlus

Case Study 16.3: New Harvest Coffee Goes Beyond Fair

Trade, found in WileyPlus

·       eActivity

Assume you are investing money for retirement. Select several investment criteria that are most important to you. Go to the MSN Money Website found at http://moneycentral.msn.com. Click Mutual Funds (under Investing”), then choose either “Find top performers by category or Find using Power Search” located under Fund Finder.” Select three mutual funds that most closely meet

your investment criteria and research each funds average

return for the past five years. Be prepared to discuss. Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20

10

Preparation

·       Reading(s)

Chapter 17: Financial Management

Appendix C: Personal Finance Planning

Case Study 17.3: Comet Skateboards Rides the Triple

Bottom Line, found in WileyPlus

Activities

·       Discussions

Evaluation

·       Assignment 5: Financial Management

 

 

 

 

 

 

 

 

 

 

20

 

 

190

11

Preparation

·       Reading(s): None

Activities

·       Discussions

Evaluation

·       None

 

 

 

 

 

20


 

 

 

Assignment

 

Total Points

% of

Grade

Assignment 1: Entrepreneurial Leadership

100

9%

Assignment 2: Competitive Strategies

160

16%

Assignment 3: Forensic Accounting in Practice

160

16%

Assignment 4: Internet Technology, Marketing, and Security

190

19%

Assignment 5: Financial Management

190

19%

Participation (22 discussions worth 10 points apiece)

220

21%

Total

1,020

100%

 

 

Points

Percentage

Grade

918 1,020

90% 100%

A

816 917

80% 89%

B

714 815

70% 79%

C

Below 714

Below 70%

F


 

Assignment 1: Entrepreneurial Leadership

Due Week 3 and worth 100 points

                                                            

 

Using the WileyPlus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success

example.

 

 

Write a three to four (34) page paper in which you:

1.   Determine how Five Guys philosophy sets it apart from other fastfood chains.

2.   Analyze the original values for the startup company and how it remains strong today.

3.   Enumerate three (3) factors that contributed to Five Guys success in such a short time and what

effect, if any, external markets had on these factors.

4.   Assess how ethical and social practices are part of the Five Guys culture and provide examples

to support your choices.

5.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

 

 

Your assignment must follow these formatting requirements:

·       Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·       Include a cover page containing the title of the assignment, the students name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

·       Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in todays business environment.

·       Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nations economy.

·       Use technology and information resources to research issues in contemporary business.

·       Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 100

Assignment 1: Entrepreneurial Leadership

 

Criteria

Unacceptable

Below 70% F

Fair

7079% C

Proficient

8089% B

Exemplary

90100% A

1. Determine how Five Guys philosophy sets it apart from other fast– food chains.

Weight: 20%

Did not submit or incompletely

determined how Five Guysphilosophy sets it apart from other

fastfood chains.

Partially determined

how Five Guys

philosophy sets it apart from other fastfood chains.

Satisfactorily determined how

Five Guysphilosophy sets it apart from other fastfood chains.

Thoroughly determined how

Five Guysphilosophy sets it apart from other fastfood chains.

2. Analyze the original values for the startup company and it remains strong today.

Did not submit or incompletely analyzed the

original values for

Partially analyzed the original values for the startup

company and how it

Satisfactorily analyzed the original values for

the startup

Thoroughly analyzed the original values for

the startup


 

Weight: 22.5%

the startup company and how it

remains strong today.

remains strong today.

company and how it remains strong

today.

company and how it remains strong

today.

3. Enumerate three (3) factors that contributed to Five Guys success in such a short time and what effect, if any, external markets had on these factors.

Weight: 22.5%

Did not submit or incompletely

enumerated three

(3) factors that contributed to Five

Guys success in such a short time and what effect, if any, external markets had on

these factors.

Partially enumerated three

(3) factors that

contributed to Five

Guys success in

such a short time and what effect, if any, external markets had on these factors.

Satisfactorily enumerated three

(3) factors that

contributed to Five

Guys success in

such a short time and what effect, if any, external markets had on these factors.

Thoroughly enumerated three

(3) factors that

contributed to Five

Guys success in

such a short time and what effect, if any, external markets had on these factors.

4. Assess how ethical and social practices are part of the Five Guysculture and provide examples to support your choices.

Weight: 20%

Did not submit or incompletely

assessed how ethical and social practices are part of the Five Guys

culture; did not submit or incompletely provided examples

to support your choices.

Partially assessed how ethical and

social practices are part of the Five Guys culture; partially provided

examples to support your choices.

Satisfactorily assessed how

ethical and social practices are part of the Five Guysculture;

satisfactorily provided examples to support your choices.

Thoroughly assessed how

ethical and social practices are part of the Five Guysculture; thoroughly

provided examples to support your choices.

5. 5 references

Weight: 5%

No references provided

Does not meet the required number of

references; some or all references poor quality choices.

Meets number of required references;

all references high quality choices.

Exceeds number of required references;

all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present


 

Assignment 2: Competitive Strategies

Due Week 4 and worth 160 points

 

 

Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: CocaCola and PepsiCola, Apple and Microsoft, GM and Ford Motor Company, or any other wellknown pair of competitors.

Write a three to four (3-4) page paper in which you:

1.   Determine how each corporate culture differs from the other.

2.   Analyze three (3) ways that each unique culture has benefited by the others competition.

3.   Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.

4.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

 

 

Your assignment must follow these formatting requirements:

·       Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·       Include a cover page containing the title of the assignment, the students name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

·       Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in todays business environment.

·       Analyze the factors that drive supply and demand, different types of market structures in a free

enterprise system, and factors of stability in a nations economy.

·       Use technology and information resources to research issues in contemporary business.

·       Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 160

Assignment 2: Competitive Strategies

 

Criteria

Unacceptable

Below 70% F

Fair

7079% C

Proficient

8089% B

Exemplary

90100% A

1. Determine how each corporate culture differs from the other.

Weight: 20%

Did not submit or incompletely determined how each corporate culture differs from the other.

Partially determined how each corporate culture differs from the other.

Satisfactorily determined how each corporate culture differs from the other.

Thoroughly determined how each corporate culture differs from the other.

2. Analyze three (3) ways that each unique culture has benefited by the others competition. Weight: 25%

Did not submit or incompletely analyzed three (3) ways that each unique culture has benefited by the

Partially analyzed three (3) ways that each unique culture has benefited by

the others

competition.

Satisfactorily analyzed three (3) ways that each unique culture has benefited by the others competition.

Thoroughly analyzed three (3) each unique culture has benefited by

the others

competition.


 

 

others competition.

 

 

 

3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near

future. Be sure to state what change(s) you are speculating on and what

led you to identify that possibility.

Weight: 40%

Did not submit or incompletely speculated how each would continue to thrive if

its current corporate culture would need to change in the

near future. Did not state or incompletely stated

what change(s) you are speculating on

and what led you to identify that

possibility.

Partially speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Partially stated what change(s) you are speculating on and what led you to identify that possibility.

Satisfactorily speculated how each would continue to thrive if

its current corporate culture would need to change in the near future.

Satisfactorily stated what change(s) you are speculating on and what led you to identify that

possibility.

Thoroughly speculated how each would continue to thrive if

its current corporate culture would need to change in the near future.

Thoroughly stated what change(s) you are speculating on and what led you to identify that

possibility.

4. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

5. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present


 

Assignment 3: Forensic Accounting in Practice

Due Week 6 and worth 160 points

 

 

Using the WileyPlus resources, go to the “Forensic Accountants: Fraud Busters example.

 

 

Write a six to eight (68) page paper in which you:

1.   Determine the most important five (5) skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations.

2.   Describe the role of a forensic accountant within a courtroom environment.

3.   Analyze the legal responsibility a forensic accountant has while providing service to a business.

4.   Research two (2) cases where forensics accountants have provided vital evidence in a case.

Summarize the cases and the importance of the forensic accountants role during each case.

5.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

 

 

Your assignment must follow these formatting requirements:

·       Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·       Include a cover page containing the title of the assignment, the students name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

·       Analyze the components of the basic financial statements, and conduct trend and ratio analysis to

assess a firms financial performance.

·       Use technology and information resources to research issues in contemporary business.

·       Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 160

Assignment 3: Forensic Accounting in Practice

 

Criteria

Unacceptable

Below 70% F

Fair

7079% C

Proficient

8089% B

Exemplary

90100% A

1. Determine the most important five (5) skills that a forensic accountant needs to possess.

Weight: 20%

Did not submit or incompletely determined the most important five (5) skills that a forensic accountant needs to possess.

Partially determined the most important five (5) skills that a forensic accountant needs to possess.

Satisfactorily determined the most important five (5) skills that a forensic accountant needs to possess.

Thoroughly determined the most important five (5) skills that a forensic accountant needs to possess.

2. Describe the role of a forensic accountant within a courtroom environment.

Weight: 10%

Did not submit or incompletely described the role of a forensic

accountant within a courtroom environment.

Partially described the role of a

forensic accountant within a courtroom

environment.

Satisfactorily described the role of a forensic accountant within a

courtroom environment.

Thoroughly described the role of a forensic accountant within a

courtroom environment.


 

3. Analyze the legal responsibility a forensic

accountant has while providing service to a business.

Weight: 15%

Did not submit or incompletely

analyzed the legal responsibility a forensic accountant has while providing

service to a business.

Partially analyzed the legal

responsibility a forensic accountant has while providing service to a

business.

Satisfactorily analyzed the legal

responsibility a forensic accountant has while providing service to a

business.

Thoroughly analyzed the legal

responsibility a forensic accountant has while providing service to a

business.

4. Research two (2) cases where forensics accountants have provided vital evidence in a case. Summarize the cases and the

importance of the

forensic accountants role

during each case. Weight: 40%

Did not submit or incompletely researched two (2) cases where forensics accountants have provided vital evidence in a case; did not submit or incompletely summarized the cases and the importance of the forensic accountants role during each case.

Partially researched two (2) cases where

forensics

accountants have provided vital evidence in a case;

partially summarized the

cases and the importance of the

forensic accountants role during each case.

Satisfactorily researched two (2)

cases where

forensics accountants have provided vital

evidence in a case;

satisfactorily summarized the

cases and the

importance of the forensic accountants role during each case.

Thoroughly researched two (2)

cases where

forensics accountants have provided vital

evidence in a case;

thoroughly summarized the

cases and the

importance of the forensic accountants role during each case.

5. 5 references

Weight: 5%

No references provided

Does not meet the required number of

references; some or

all references poor quality choices.

Meets number of required references;

all references high

quality choices.

Exceeds number of required references;

all references high

quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present


 

Assignment 4: Internet Technology, Marketing, and Security

Due Week 8 and worth 190 points

 

 

Using the WileyPlus resources, go to the The Pepsi Refresh Project: Viral Marketing example.

 

 

Write an eight to ten (810) page paper in which you:

1.   Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

2.   Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.

3.   Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

4.   Research two (2) other businesses that have used Social Media Marketing to their advantage.

Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.

5.   Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.

6.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

 

 

Your assignment must follow these formatting requirements:

·       Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·       Include a cover page containing the title of the assignment, the students name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

·       Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.

·       Use technology and information resources to research issues in contemporary business.

·       Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 190

Assignment 4: Internet Technology, Marketing, and Security

 

Criteria

Unacceptable

Below 70% F

Fair

7079% C

Proficient

8089% B

Exemplary

90100% A

1. Evaluate the reasons Social Media Marketing has become exceedingly

popular among businesses of all sizes. Weight: 15%

Did not submit or incompletely evaluated the

reasons Social Media Marketing has become

exceedingly popular

among businesses of all sizes.

Partially evaluated the reasons Social Media Marketing

has become exceedingly popular among businesses of all sizes.

Satisfactorily evaluated the reasons Social

Media Marketing has become exceedingly popular among businesses

of all sizes.

Thoroughly evaluated the reasons Social

Media Marketing has become exceedingly popular among businesses

of all sizes.


 

2. Analyze the advantages of Social

Media Marketing for business entrepreneurs. Weight: 15%

Did not submit or incompletely

analyzed the advantages of Social Media Marketing for

business entrepreneurs.

Partially analyzed the advantages of

Social Media Marketing for business entrepreneurs.

Satisfactorily analyzed the

advantages of Social Media Marketing for business

entrepreneurs.

Thoroughly analyzed the

advantages of Social Media Marketing for business

entrepreneurs.

3. Assess how Social

Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Weight: 20%

Did not submit or incompletely

assessed how

Social Media Marketing is helping Pepsi gain more

customer insight than it would have

otherwise.

Partially assessed how Social Media

Marketing is helping

Pepsi gain more customer insight than it would have

otherwise.

Satisfactorily assessed how

Social Media

Marketing is helping Pepsi gain more customer insight

than it would have otherwise.

Thoroughly assessed how

Social Media

Marketing is helping Pepsi gain more customer insight

than it would have otherwise.

4. Research two (2) other businesses that have

used Social Media

Marketing to their advantage. Discuss how each of these businesses

has utilized Social Media Marketing and provide examples with your discussion.

Weight: 20%

Did not submit or incompletely

researched two (2)

other businesses that have used Social Media

Marketing to their advantage; did not submit or incompletely

discussed how each of these businesses has

utilized Social

Media Marketing and did not submit or incompletely provided examples with your discussion.

Partially researched two (2) other

businesses that

have used Social Media Marketing to their advantage;

partially discussed how each of these businesses has utilized Social

Media Marketing and partially provided examples

with your

discussion.

Satisfactorily researched two (2)

other businesses

that have used Social Media Marketing to their

advantage; satisfactorily discussed how each of these

businesses has utilized Social Media Marketing

and satisfactorily

provided examples with your discussion.

Thoroughly researched two (2)

other businesses

that have used Social Media Marketing to their

advantage; thoroughly discussed how each of these

businesses has utilized Social Media Marketing

and thoroughly

provided examples with your discussion.

5. Speculate what impact Social Media will have business in the next decade and identify what skills you need to

improve to take advantage of the changes.

Weight: 15%

Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need to

improve to take advantage of the changes.

Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need to

improve to take advantage of the

changes.

Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need to

improve to take advantage of the

changes.

Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need to

improve to take advantage of the

changes.

6. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present


 

Assignment 5: Financial Management

Due Week 10 and worth 190 points

 

 

Using Chapter 16: The Financial System in the WileyPlus resources, go to the Interactive Case Study:

How News Lifts or Sinks World Stock.”

 

 

Create a ten to fifteen (1015) slide PowerPoint presentation (be creative). Be sure to use the speaker notes for the details.

1.   Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices.

2.   Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable.

3.   Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand.

4.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

 

 

Your assignment must follow these formatting requirements:

·       Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·       Include a cover page containing the title of the assignment, the students name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

·       Examine the components of the financial system including markets, financial institutions, the

Federal Reserve, and laws and regulations.

·       Use technology and information resources to research issues in contemporary business.

·       Write clearly and concisely about contemporary business using proper writing mechanics.

 

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 190

Assignment 5: Financial Management

 

Criteria

Unacceptable

Below 70% F

Fair

7079% C

Proficient

8089% B

Exemplary

90100% A

1. Select two (2) tech stock companies that

attempted to make profits

from rising consumer demand after the crash.

Analyze how they attempted to make a profit after the crash and discuss any unethical practices.

Weight: 30%

Did not submit or incompletely

selected two (2)

tech stock companies that

attempted to make profits from rising consumer demand after the crash; did not submit or

incompletely analyzed how they

Partially selected two (2) tech stock

companies that

attempted to make profits from rising

consumer demand after the crash; partially analyzed how they attempted to make a profit

after the crash;

partially discussed

Satisfactorily selected two (2)

tech stock

companies that attempted to make

profits from rising consumer demand after the crash; satisfactorily analyzed how they

attempted to make a profit after the

Thoroughly selected two (2)

tech stock

companies that attempted to make

profits from rising consumer demand after the crash; thoroughly analyzed how they attempted

to make a profit after the crash;


 

 

attempted to make a profit after the

crash; did not submit or incompletely discussed any

unethical practices.

any unethical practices.

crash; satisfactorily discussed any

unethical practices.

thoroughly discussed any

unethical practices.

2. Evaluate the change in consumer demand trends

after the crash for each of the tech stock companies you researched. Provide examples with your

evaluation and use graphics such as

charts, when

applicable.

Weight: 30%

Did not submit or incompletely

evaluated the change in consumer demand trends after the crash for each of

the tech stock companies you

researched; did not submit or

incompletely provided examples with your evaluation; did not

submit or incompletely used graphics such as charts, when

applicable.

Partially evaluated the change in

consumer demand trends after the crash for each of the tech stock companies you

researched;

partially provided examples with your

evaluation; partially

used graphics such as charts, when applicable.

Satisfactorily evaluated the

change in consumer demand trends after the crash for each of the tech stock

companies you researched;

satisfactorily provided examples

with your evaluation; satisfactorily used graphics such as

charts, when applicable.

Thoroughly evaluated the

change in consumer demand trends after the crash for each of the tech stock

companies you researched;

thoroughly provided examples with your

evaluation; thoroughly used graphics such as charts, when

applicable.

3. Discuss at least two

(2) strategies that multinational

corporations (MNCs) can

undertake in order to make profit by leveraging the growing consumer

demand. Weight: 25%

Did not submit or incompletely

discussed at least two (2) strategies that multinational

corporations

(MNCs) can undertake in order

to make profit by

leveraging the growing consumer

demand.

Partially discussed at least two (2)

strategies that multinational corporations

(MNCs) can undertake in order

to make profit by leveraging the growing consumer demand.

Satisfactorily discussed at least

two (2) strategies that multinational corporations

(MNCs) can undertake in order

to make profit by leveraging the growing consumer demand.

Thoroughly discussed at least

two (2) strategies that multinational corporations

(MNCs) can undertake in order

to make profit by leveraging the growing consumer demand.

4. 5 references

Weight: 5%

No references provided

Does not meet the required number of

references; some or all references poor quality choices.

Meets number of required references;

all references high quality choices.

Exceeds number of required references;

all references high quality choices.

5. Clarity, writing mechanics, and

formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present


 

 

Weekly Course Schedule

 

The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether onground or online, access your online course shell.

 

The expectations for a 4.5 credit hour course are for students to spend 13.5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode.

 

 

Instructional Materials

 

In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability.

 

Review the online course shell or check with your professor to determine whether Internetbased assignments and activities are used in this course.

 

Strayer students are encouraged to purchase their course materials through our designated bookstore MBS Direct. http://bookstore.mbsdirect.net/strayer.htm If a lab is required for the course, MBS Direct is the only vendor that sells the correct registration code so that Strayer students may access labs successfully.

 

 

Discussions

 

Students taking this course online are required to post their discussions to a weekly thread in the online course shell. To earn full credit in an online threaded discussion, students must have a total of 3 posts per discussion thread. Additionally, the posts must be made on two different days during the week. Please note: Material in the online class will be made available on the previous Thursday. As it is always possible that students could lose their work due to unforeseen circumstances, it is a best practice to routinely save a working draft in a separate file before posting in the course discussion area.

 

Professors hold discussions during class time for onground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.

 

 

Assignments

 

A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric.

 

Grades are based on individual effort. There is no group grading; however, working in groups in the online or onground classroom is acceptable.

 

Assignments for online students are always submitted through the online course shell. Onground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.

 

 

Resources

 

The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions.

 

Technical support is available for the following:


 

·    For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at  https://icampus.strayer.edu/login and submitting a case under Student Center,” then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.

 

·    For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under Student Center,” then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:IThelpdesk@Strayer.edu.

 

TurnItIn.com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions.

 

The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.